MFN:
1687
Identificador:
01c751b2-e71b-40ef-9aa8-c17711b7f149
Formato:
UNIMARC
Tipo de documento:
BOOK
Criado em:
2007-03-08 00:00:00
Alterado em:
2007-03-08 00:00:00
001 1139416
005 20030226123700.0
010 ^a972-23-1271-5^bbrochado
100 ^a20070308a2007 k y0pory0103 ba
101 1 ^apor^ceng
102 ^aPT
200 1 ^a<O >marketing directo^emarketing^fFrank Jefkins^g[trad. de Maria Alice Leão]
210 ^aLisboa^cEditorial Presença^d1990
215 ^a169 p.;^cil;
225 2 ^aBiblioteca de gestão moderna^v41
300 ^aTít. orig.: The secrets of successful direct response marketing
320 ^aBibliografia p. 163-164.
500 10^aBiblioteca de gestão moderna; 41
675 ^a159.944^ved. abrev.^zpor^3360148
700 1^aJefkins,^bFrank^3432409
702 1^aLeão,^bMaria Alice^4730^3432410
920 n
921 a
922 m
923
924
925
931 20070308
955 ^n2^dADMIN^c20070308
966 ^lBJFSFX^a002872/2007^sE12/P5^120070308